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Source: Orange |

Orange announces winners of 2015 AMEA Developers Challenge

FarmConnecta, a Botswana-based start-up, received a prize valued at 10,000 euros

PARIS, France, December 16, 2015/APO (African Press Organization)/ --

Orange ( presented the “2015 Orange AMEA Developers Challenge” prize to FarmConnecta yesterday evening during the Cairo ICT event. FarmConnecta, a Botswana-based start-up that has developed an information sharing and billing system designed for the agricultural community, received a prize valued at 10,000 euros.

The 2015 Orange AMEA Developers Challenge was launched in August in France and 11 other countries in Africa and the Middle East: Botswana, Cameroon, Côte d’Ivoire, the Democratic Republic of the Congo, Egypt, Guinea Conakry, Jordan, Kenya, Mali, Niger and Senegal.

The purpose of the challenge is to help stimulate innovation in Africa by offering start-ups the possibility of using Orange’s application programming interfaces (APIs) ( to enrich their applications with functionalities that are sometimes essential, such as billing ( or texting (

The call for applications attracted 1,200 innovative projects on The proposed projects illustrated the potential of telecommunications for regional development in fields as varied as healthcare, agriculture, education and energy.

Initially, ten projects per country were chosen for the shortlist. Twelve finalist projects were then chosen by a selection panel composed of experts from Orange and from the Information Technologies and Communications industry.

The final ranking was as follows:

  • 1st: FarmConnecta from Botswana has created a mobile marketplace dedicated to livestock trading. Users can access market data and locate lost cattle via a simple mobile telephone. FarmConnecta takes full advantage of the Texting and Billing APIs to revolutionize m-agri applications in Botswana and potentially everywhere in Africa.
  • 2nd: The Nilebot start-up from Egypt uses a hardware and software solution for real-time measurements of water quality in aquaculture. All the collected data is sent via text message in real time, helping aquaculture professionals to be more proactive and to improve their productivity.
  • 3rd: The Cycle M start-up from the Democratic Republic of the Congo has developed a family planning system for mobiles (based on an application or through texting). It provides a tool that can be used to calculate a woman's menstrual cycle and identify important dates, in particular to avoid unwanted pregnancies and births.

This Challenge marks the acceleration of Orange’s Open Innovation initiative in Africa and the Middle East by opening up the Group’s technical platforms and providing support for local developer ecosystems through its Orange Partner ( program. Orange offers access to the Texting API in Cameroon, Côte d’Ivoire, the Democratic Republic of the Congo, Egypt, Guinea, Niger and Senegal, and to the USSD and Billing APIs in Egypt.

Distributed by APO Group on behalf of Orange.

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About Orange
Orange ( is one of the world’s leading telecommunications operators with sales of 39 billion euros in 2014 and 157,000 employees worldwide at 30 September 2015, including 98,000 employees in France. Present in 28 countries, the Group has a total customer base of 263 million customers worldwide at 30 September 2015, including 200 million mobile customers and 18 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.

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