Privacy & Data Protection Policy

News and journalism are public activities. Your name, business contact details, professional interests and affiliations may already be publicly available, particularly if you are a journalist, a recognized expert, or a PR professional.

APO Group, as a media relations consultancy firm, handles a lot of professional information from journalists and PR professionals, and we have always strived to keep this data private and secure. As such, we have taken steps to make sure we are compliant with the recently introduced General Data Protection Regulation (GDPR).

Collecting and treating journalist and PR professionals’ data is the essence of APO Group’s activity and is a legitimate interest in order to provide both PR professionals and journalists with accurate and useful services.

APO Group does not provide any professional data from journalists to third parties. This has always been our internal policy and has been enforced since day one.

To find out what information we have collected about you or if you want any changes made you can email, and our Data Compliance Officer will make sure to treat your request within reasonable time.

To read our full Data Protection Policy, please click here

Privacy Policy

Welcome to our website,

APO Group is the leading media relations consultancy in Africa, with activities in more than 65 countries.

This privacy policy explains how we collect, use, and protect information about you, an individual person, as you visit the public pages available through this website,, or register for one of its personalized services;
visit pages related to the APO services such as, or order services available through those web pages.

Information We Collect About You

You may visit a number of pages throughout the website without registration. We collect the information you, or the member company you represent, give us when you subscribe to our mailing list and when you contact us with questions or comments.
Our log servers collect standard web information about visits and system capabilities as you access and use the web pages covered by this policy. We do not collect any personal information while doing so.

How We Use Information About You

How we use information about you depends upon the capacity in which you visit our sites. For example, if you simply visit our pages for news and do not register, we will not know who you are and will not collect information that identifies you. But if you subscribe to our mailing list, we may use the information about you in any of the following ways:

  • To provide the services you or the member company you represent requests.
  • To provide information you request.
  • To evaluate and improve our websites and services.

Disclosure to Third Parties

We reserve the right to disclose information about you:

  • To investigate potential unauthorized access or misuse of our services,
  • To protect our assets or rights,
  • In response to valid legal process, or
  • As part of a merger or an acquisition by or other transfer to a third party of some or all of our business assets.


Our services are directed to media and public relations professions. Our website and services are not intended for children 12 or under.


APO Group uses reasonable administrative, technical, and physical safeguards to protect information against theft, loss, or misuse.

Changes to This Policy

We may change the provisions of this policy from time to time and urge you to check back here periodically. Your continued use of any of the websites or pages within the scope of this policy will be your acceptance of the version of the policy in place at the time of your visit.